117
117
Oct 1, 2012
10/12
by
CSPAN2
tv
eye 117
favorite 0
quote 0
if i told you romney hadn't paid taxes for x number of years make it more or less likely to vote for them. some people fell you would they move. people telling you they would move is a pretty sort of con ject yiewrl thing. i wouldn't cognitively trust anybody that would do under the hypothetical scenario. they may or may not already know. that's part of the problem with the polls they ask people if you knew of a piece of information you may or may not already know. or in focus groups you bring somebody in and so you a dozen people and show them an ad and you ask them again did everybody change their mind. you're purchasing somebody to change their mind and they're being forced to watch an ad they might tune out. using the experimental things that the obama campaign has. they randomly assign mail ron comely to a -- randomly assign tv ads to certain markets and then because they're polling across those markets, they can see who moved, based on message or type of ad or mail this they have the data, you know, thousand of individual data points on each volter. they can look at the attribu
if i told you romney hadn't paid taxes for x number of years make it more or less likely to vote for them. some people fell you would they move. people telling you they would move is a pretty sort of con ject yiewrl thing. i wouldn't cognitively trust anybody that would do under the hypothetical scenario. they may or may not already know. that's part of the problem with the polls they ask people if you knew of a piece of information you may or may not already know. or in focus groups you bring...
149
149
Oct 1, 2012
10/12
by
CSPAN2
tv
eye 149
favorite 0
quote 0
if i told you that mitt romney had not paid taxes for x number of years would make you less likely to vote for him and some percentage of people either move when they hear of the new information or the tell you they wouldn't move. people telling you that they wouldn't move is a pretty sort of conjecture will thing. i wouldn't trust anybody that told you what they would do under a hypothetical scenario learned some information. they may or may not already know. and that is part of the problem of the polls they ask people if you know a piece of information you may or may not already know. and so in our focus groups, you bring somebody in the and show them and add and ask them again and change their mind. now you are prompting somebody to change their mind and they are being forced to watch an ad they might otherwise to now. user lady programs of dubow campaign have introduced them into the real world survey randomly assigned mail to assign to the electorate or they randomly assigned a certain markets. and then because of the polling across the markets, they can see who moves based on wh
if i told you that mitt romney had not paid taxes for x number of years would make you less likely to vote for him and some percentage of people either move when they hear of the new information or the tell you they wouldn't move. people telling you that they wouldn't move is a pretty sort of conjecture will thing. i wouldn't trust anybody that told you what they would do under a hypothetical scenario learned some information. they may or may not already know. and that is part of the problem of...
111
111
Sep 30, 2012
09/12
by
CSPAN2
tv
eye 111
favorite 0
quote 0
. >> host: if any of us were to go into the romney campaign are the obama campaign and we were to look around the headquarters how many people -- is there a lot of young staff? what does it look like? >> guest: chicago dozens of people doing voter data and date and fundraising data on line analytics and every state there are jobs that are data jobs, voter file managers targeting directors. the obama campaign while thousands of people around the country hundreds of them are directly interacting with data every day. >> host: do you think one of the parties, the republicans are the democrats, is more adept at using this technique or they'll sort of at the same level? >> guest: i think at the moment the democrats are ahead to some leapfrogging cycle to cycle with different parties and one of the things that he comes clear and as i look back over where innovations took place it is one of the stories in this book that these campaigns are really persistent innovation. we build the company and at last six months or 18 months. you don't really know if it is going to be in advance and you are co
. >> host: if any of us were to go into the romney campaign are the obama campaign and we were to look around the headquarters how many people -- is there a lot of young staff? what does it look like? >> guest: chicago dozens of people doing voter data and date and fundraising data on line analytics and every state there are jobs that are data jobs, voter file managers targeting directors. the obama campaign while thousands of people around the country hundreds of them are directly...
232
232
Sep 24, 2012
09/12
by
CSPAN2
tv
eye 232
favorite 0
quote 0
looking at the public opinion, struck by the fact if you ask americans barack obama or mitt romney, barack obama wins every time. why do you think that is? >> host: they get a pretty big debt between the two candidates. >> guest: i was shocked by the public opinion polls currently in the 11-point at a vigil for the foreign policy with barack obama and i can't see why. the only thing they talked about was killing them live in. >> host: that is what most people remember but i also think that obama has been actually on the same page in terms of the foreign policy leading from behind and americans are tired in terms of the foreign policy. that is and what a leader does decide. we have a crisis in the euro that could bring down the u.s. economy. we have a joblessness crisis. there are a lot of causes the president could pick the would resonate with the public and champion them instead of taking the obscure dates from the progress of wish list like the health care reform. >> host: we only have a few minutes left. tell us about your biggest conclusions and what you might do next. >> guest: well,
looking at the public opinion, struck by the fact if you ask americans barack obama or mitt romney, barack obama wins every time. why do you think that is? >> host: they get a pretty big debt between the two candidates. >> guest: i was shocked by the public opinion polls currently in the 11-point at a vigil for the foreign policy with barack obama and i can't see why. the only thing they talked about was killing them live in. >> host: that is what most people remember but i...